7
Toyoda family name translation of "fertile rice paddies." U.S. trademark registration was on January 30, 1968. Toyota also submitted trademark application at the same time on June 9, 1967 for the first auto models imported to the United States Corona, and Crown. Registration was granted on January 30, 1968 and February 6, 1968 respectively. Regarding Toyota's current "T" logo, a trademark was filed on Friday, September 15, 1989 with registration to Toyota Jidosha Kabushiki Kaisha granted on October 12, 1993. The "T" design code is described by the USPTO with multiple descriptions for the geometric designed logo. Code 26032 for, "Plain single line ovals;" 260316 for, "Ovals touching or intersecting;" 260317 for, "Concentric ovals and ovals within ovals;" and 270301 for, "Geometric figures forming letter or numerals, including punctuation." The "T" trademark is filed in the Vehicles and Products for locomotion by land, air or water category for automobiles and structural parts thereof. Toyota, Corona, Crown, and the "T" logo trademarks are all registered and renewed and owned by Toyota Motor Company, Ltd., Toyota-shi, Aichi-ken, Japan. Toyota's marketing efforts have focused on emphasizing the positive experiences of ownership and vehicle quality. The ownership experience has been targeted in slogans such as "Oh, what a feeling!" (1978–1985, in the U.S.), "Who could ask for anything more" (1986–1989), "I love what you do for me, Toyota!" (1990–1997), "Everyday"
Marketing
(1997–2000)", "Get the feeling!" (2001–2004), and "Moving Forward" (2004–present). Recently, Toyota's new United States marketing strategy has included such hits as "Swagger Wagon" and the marketing for the new Avalon , which includes a throwback to the "old days of travel." Toyota's management philosophy has evolved from the company's origins and has been reflected in the terms "Lean Manufacturing" and Just In Time Production, which it was instrumental in developing. Toyota's managerial values and business methods are known collectively as the Toyota Way.
Sports
Toyota philosophy