Tour de France
4
L'Auto was not the success its backers wanted. Stagnating sales lower than the rival it was intended to surpass led to a crisis meeting on 20 November 1902 on the middle floor of L'Auto's office at 10 rue du faubourg Montmartre in Paris. The last to speak was the most junior there, the chief cycling journalist, a 26-year-old named Géo Lefèvre. Desgrange had poached him from Giffard's paper. Lefèvre suggested a six-day race of the sort popular on the track but all around France. Long-distance cycle races were a popular means to sell more newspapers but nothing of the length that Lefèvre suggested had been attempted. If it succeeded, it would help L'Auto match its rival and perhaps put it out of business. It could, as Desgrange said, "nail
Birth
Giffard's beak shut." Desgrange and Lefèvre discussed it after lunch. Desgrange was doubtful but the paper's financial director, Victor Goddet, was enthusiastic. He handed Desgrange the keys to the company safe and said: "Take whatever you need." L'Auto announced the race on 19 January 1903. The first Tour de France was staged in 1903. The plan was a five-stage race from 31 May to 5 July, starting in Paris and stopping in Lyon, Marseille, Bordeaux and Nantes before returning to Paris. Toulouse was added later to break the long haul across southern France from the Mediterranean to the Atlantic. Stages would go through the night and finish next afternoon, with rest days before riders set off again. But this proved too daunting and the costs too great for most and only 15 entered. Desgrange had never been wholly convinced and he came close to dropping the idea. Instead, he cut the length to 19 days, changed the dates to 1 July to 19 July, and offered a daily allowance of five francs to any rider in the first 50 who had won less than 200 francs and who had averaged at least 20 km/h on all the stages. That was what a rider would have expected to earn each day had he worked in a factory. He also cut the entry fee from 20 to 10 francs and set the first prize at 12,000 francs and the prize for each day's winner at 3,000 francs. The winner would thereby win six times what most workers
First Tour de France