Tiger Woods
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on the same day the story was published, expressing regret for "transgressions" and saying "I have let my family down." Woods was not specific about the reason for the apology, and requested privacy. After over a dozen women claimed in various media outlets that they had affairs with Woods, media pressure increased. On December 11, he released another statement, admitting to infidelity, offering another apology, and announcing an indefinite hiatus from professional golf. On the same day, lawyers acting on his behalf obtained an injunction in the High Court of Justice of England and Wales, preventing the publication in the UK of any images of Woods naked or having sexual intercourse, while denying that Woods was aware of the existence of any such images. Reporting the subject of the injunction was also enjoined. The following week, one of the women who had undertaken media interviews regarding her relationship with Woods admitted having taken photographs of Woods naked, on the pre-meditated premise that she would sell them if they ever broke up. The day after the statement, several companies indicated they were reconsidering endorsement deals. Gillette suspended advertising featuring Woods, and said they would not be hiring him for any public appearances for the company. On December 13, management consultancy firm Accenture completely cut its sponsorship of Woods, stating that the golfer was "no longer the right representative." On December 8, 2009, Nielsen indicated that advertisers had tentatively suspended TV ads featuring Woods after news of extramarital affairs emerged. Major sponsors initially pledged support and to retain Woods, but he was suspended by
Gillette on December 11, and completely dropped by Accenture on December 13. On December 18, TAG Heuer dropped Woods "for the foreseeable future" from its advertising campaigns, only to then change their home page by December 23 to the statement that "Tag Heuer stands with Tiger Woods". On January 1, 2010, AT&T announced the end of its sponsorship of Woods. On January 4, 2010, Electronic Arts, via the blog of President Peter Moore, stated that they would continue to work with Woods and cited their collaboration on a web-based golf game, Tiger Woods PGA Tour Online. On January 13, General Motors ended a free car loan deal that had been due to end on December 31, 2010. A December 2009 study by Christopher R. Knittel and Victor Stango, economics professors at the University of California at Davis, estimated that the shareholder loss caused by Woods' extramarital affairs to be between $5 billion and $12 billion. Golf Digest magazine, which had featured monthly instructional articles from Woods on an exclusive basis since 1997, announced in its February 2010 issue that it would suspend publication of articles by Woods while he works out his problems. On February 19, 2010, Woods delivered a televised speech from the PGA Tour headquarters in Florida. He admitted that he had been unfaithful to his wife. He said he used to believe he was entitled to do whatever he wanted to do, and that, due to his success, normal rules did not apply to him. He said he realizes now that he was wrong to have had extramarital affairs, and apologized for the hurt his behavior caused to his