Business News The Twilight Saga: Eclipse | Page 6

The Twilight Saga: Eclipse

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Release

Tickets for The Twilight Saga: Eclipse went on sale on various online movie ticket sellers on Friday, May 14, 2010. The official red carpet premiere for The Twilight Saga: Eclipse was held on June 24, 2010, at the Los Angeles Nokia Theatre. Fans had the option of lining up starting on June 21, 2010 at the Nokia Plaza in Los Angeles before changing location on June 23. An official United Kingdom premiere will also be held in Leicester Square, London on July 1, 2010. However, Kristen Stewart, Robert Pattinson and Taylor Lautner will not be present.

The Twilight Saga: Eclipse will open in 4,416 theaters and 193 IMAX screens. With that, early predictions forecasted the film will gross anywhere from $150 million to $180 million within its first

six days of release, putting the previous installment, The Twilight Saga: New Moon's $142 million within its first three days, in danger of being broken. The Twilight Saga: Eclipse accounted for 82 percent of Fandango's online ticket sales, and has remained in the top five since May 14, 2010. MovieTickets.com also states that Eclipse is the top advance ticket seller on its site, with more than 50 percent of daily ticket sales. The film is currently the top advanced ticket seller for 2010, and will likely remain so unless the other big franchise, Harry Potter, breaks the record in November. Early ticket sales for the film also have broken records for Gold Class Cinemas, where more than 8,500 Twilight fans have reserved tickets; the Fairview, TX location sold out their showings of The Twilight Saga: Eclipse for June 30.



Box office

The Twilight Saga: Eclipse set a new record for biggest midnight opening in domestic (United States and Canada) in box office history, grossing an estimated $30 million in 4,000 theaters. The previous record is the previous film, The Twilight Saga: New Moon with $26.3 million in 3,514 theaters.



Critical reception

Reviews for the film have been mixed. Review aggregate Rotten Tomatoes reports that 50% of critics have given the film a positive review based on 104 reviews, with an average score of 5.6/10. The site's general consensus is that "Stuffed with characters and overly reliant on