29
included string and brass ensembles as well as Indian instruments such as the sitar in "Norwegian Wood (This Bird Has Flown)" and the swarmandel in "Strawberry Fields Forever". They also used early electronic instruments such as the Mellotron, with which McCartney supplied the flute voices on the "Strawberry Fields" intro, and the clavioline, an electronic keyboard that created the unusual oboe-like sound on "Baby, You're a Rich Man". The Beatles' influence on popular culture was—and remains—immense. Former Rolling Stone associate editor Robert Greenfield said, "People are still looking at Picasso ... at artists who broke through the constraints of their time period to come up with something that was unique and original. In the form that they worked in, in the form of popular music, no one will ever be more revolutionary, more creative and more distinctive than the Beatles were." From the 1920s, the United States had dominated popular entertainment culture throughout much of the world, via Hollywood movies, jazz, the music of Broadway and Tin Pan Alley and, later, the rock and roll that first emerged in Memphis, Tennessee. Drawing on their rock and roll roots, the Beatles not only triggered the British Invasion of the US, but themselves became a globally influential phenomenon. The Beatles' musical innovations, as well as their commercial success, inspired musicians worldwide. A large number
Legacy
of artists have acknowledged the Beatles as an influence or have had chart successes with covers of Beatles songs. On radio, the arrival of the Beatles marked the beginning of a new era; program directors like Rick Sklar of New York's WABC went as far as forbidding DJs from playing any "pre-Beatles" music. The Beatles redefined the album as something more than just a few hits padded out with "filler". They were primary innovators of the music video. The Shea Stadium date with which they opened their 1965 North American tour attracted what was then the largest audience in concert history and is seen as a "landmark event in the growth of the rock crowd." Emulation of their clothing and especially their hairstyles, which became a mark of rebellion, had a global impact on fashion.