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Christina Applegate and Carla Kama. The dance troupe's first performance was in 1995. During this period which have seen many members in its evolving lineup since debuting in 1995, they performed with numerous guest vocalists, with a repertoire of 1950s and 1960s popular music standards while dressed in lingerie or old-fashioned pin-up costumes. They secured a Thursday night residency at a Los Angeles nightclub, The Viper Room, where they stayed from 1995 to 2001. The troupe received wider press coverage during June 1999, when Playboy featured a Pussycat Dolls pictorial, featuring at least seven contemporary members posing semi-nude (Kasey Campbell, Kiva Dawson, Antonietta Macri, Erica Breckels, Katie Bergold, Erica Gudis and Lindsley Allen). Three years later, the Dolls moved to The Roxy. The group became internationally popular and was featured in magazines, television specials for MTV and VH1, ad campaigns, and movies. Some of the Pussycat Dolls appeared in the 2003 film Charlie's Angels: Full Throttle, dancing to "The Pink Panther Theme". They were also featured in Pink's "Trouble" music video. Along with Christina Applegate, Christina Aguilera and Carmen Electra (who was the group's lead performer for many of their shows) the troupe was featured in a Maxim magazine shoot in 2002, which increased public interest in them. Following their growing popularity, music producers Jimmy Iovine and Ron Fair became involved with the group helping them to transform into a franchise. The former dance troupe evolved into a
popular music recording group and became employees of Iovine's label Interscope Records. The only troupe members who remained after the re-casting process were Antin (taking on the creative, executive and managerial roles), Carmit Bachar, Cyia Batten, Kasey Campbell, Ashley Roberts, Jessica Sutta and Kimberly Wyatt. Later in 2003, Scherzinger, Kaya Jones and Melody Thornton were cast as vocalists through an audition to complete the transition into a music group. Electra, when asked about her lack of involvement with the group's evolution into a popular music group, she said, "I was part of [The Dolls] for over two years and did every show with them [...] but financially, I couldn't become part of their new music project [...] It was a sacrifice I couldn't make.