Madonna
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recorded the film's theme song, "This Used to Be My Playground", which became a Hot 100 number one hit. The same year she founded her own entertainment company, Maverick, consisting of a record company (Maverick Records), a film production company (Maverick Films), and associated music publishing, television broadcasting, book publishing and merchandising divisions. The deal was a joint venture with Time Warner and paid Madonna an advance of $60 million. It gave her twenty percent royalties from the music proceedings, one of the highest rates in the industry, equaled at that time only by Michael Jackson's royalty rate established a year earlier with Sony. The first release from the venture was Madonna's book, entitled Sex. It consisted of sexually provocative and explicit images, photographed by Steven Meisel. The book caused strong negative reaction from
the media and the general public, but sold 1.5 million copies at $50 each in a matter of days. At the same time she released her fifth studio album, Erotica, which debuted at number two on the Billboard 200. Its title track peaked at number three on the Billboard Hot 100. Erotica also produced five further singles: "Deeper and Deeper", "Bad Girl", "Fever", "Rain" and "Bye Bye Baby". The provocative imagery that was her trademark continued in the 1990s with the erotic thriller Body of Evidence, a film which contained scenes of sadomasochism and bondage. It was poorly received by critics. She also starred in the film Dangerous Game, which was released straight to video in North America. The New York Times described the film as "angry and painful, and the pain feels real." In October 1993, she embarked on The Girlie Show World Tour, in which she dressed as a whip-cracking dominatrix surrounded by topless dancers. The show faced negative reaction, specifically in Puerto Rico where she rubbed the island's flag between her legs on stage. The same year, she appeared as a guest on the Late Show with David Letterman, using profanity that was required to be censored on television and handing Letterman a pair of her underwear and asking him to smell it. The releases of her sexually explicit films, albums and book, and the aggressive appearance on Letterman all made critics question Madonna as a sexual renegade. She faced strong negative publicity from critics and fans, who commented that "she had gone too far" and that her career was over. According to biographer J. Randy Taraborrelli, the ballad "I'll Remember"