Frank Sinatra
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Baby (and One More for the Road)", would remain staples of Sinatra's concerts throughout his life. Through the late fifties, Sinatra frequently criticized rock and roll music, much of it being his reaction to rhythms and attitudes he found alien. In 1958 he lambasted it as "sung, played, and written for the most part by cretinous goons. It manages to be the martial music of every sideburned delinquent on the face of the earth."
Sinatra started the 1960s as he ended the 1950s. His first album of the decade, Nice 'n' Easy, topped Billboard's chart and won critical plaudits. Sinatra grew discontented at Capitol and decided to form his own label, Reprise Records. His first album on the label, Ring-A-Ding-Ding (1961), was a major success peaking at #4 on Billboard and #8 in the UK. His fourth and final Timex special was broadcast in March 1960 and secured massive viewing figures. Titled It's Nice to Go Travelling, the show is more commonly known as Welcome Home Elvis. Elvis Presley's appearance after his army discharge was somewhat ironic; Sinatra had been scathing about him in the mid fifties, saying: "His kind of music is deplorable, a rancid smelling aphrodisiac. It fosters almost totally negative and destructive reactions in young people." Presley had responded: "... [Sinatra] is a great success and a fine actor, but I think he shouldn't have said it... [rock and roll] is a trend, just the same as he faced when he started years ago." Later, in efforts to maintain his commercial viability, Sinatra recorded Presley's hit "Love Me Tender" as well as works by Paul Simon ("Mrs. Robinson"), The
1960–70: Ring-A-Ding-Ding, Reprise records, Basie, Jobim, "My Way"