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David Beckham

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December 2009 as the third most online searched person in the last decade. The findings are based on online activity by British users of the search engine.

Upon their arrival in Los Angeles on 12 July 2007, the night before Beckham's formal introduction, Los Angeles International Airport was filled with paparazzi and news reporters. On the next night, Victoria appeared on The Tonight Show with Jay Leno to talk about the their move to LA, and presented Leno with a number 23 Galaxy jersey with his own name on the back. Victoria also talked about her NBC TV show "Victoria Beckham: Coming to America" On 22 July, a private welcoming party was held for the couple at the Museum of Contemporary Art, Los Angeles. A-list celebrities attending included Steven Spielberg, Jim Carrey, George Clooney, Tom Cruise, Katie Holmes, Will Smith, Jada Pinkett Smith, and Oprah

Winfrey.

Beckham's many endorsement deals make him one of the most recognisable athletes throughout the world. On 31 December 2008, it was announced that Pepsi Co. was ending its endorsement deal with the player after a 10-year collaboration. Beckham has several eponymous video games, including Go! Go! Beckham! Adventure on Soccer Island, a platform game for the Game Boy Advance, and David Beckham Soccer, a football game for the Xbox. Beckham visited Afghanistan in May 2010 for a morale-boosting visit to British troops fighting the Taliban insurgency . The appearance of Beckham as well as British Foreign Secretary William Hague and Defence Secretary Liam Fox was believed to have prompted a Taliban attack on Kandahar airfield.

Charitable work

Beckham has supported UNICEF since his days at Manchester United and in January 2005, the English national team captain became a Goodwill Ambassador with a special focus on UNICEF's Sports for Development program. More recently Beckham has pledged his support for the current Unite for Children, Unite against AIDS campaign.

On 17 January 2007, Rebecca Johnstone, a 19-year-old cancer patient from Hamilton, Ontario, Canada, received a surprise phone call from Beckham. After the conversation, he sent her a Real Madrid jersey with his signature on it. Rebecca died on 29 January 2007.

Beckham is a spokesman for Malaria No More, a New York City-based non-profit

Warming up with Real Madrid