Baseball
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Fogerty's Centerfield. The baseball-founded comedic sketch "Who's on First", introduced by Abbott and Costello in 1938, quickly became famous. Six decades later, Time named it the best comedy routine of the twentieth century. The game's rich literary tradition includes the short fiction of Ring Lardner and novels such as Bernard Malamud's The Natural (the source for the movie), Robert Coover's The Universal Baseball Association, Inc., J. Henry Waugh, Prop., and W. P. Kinsella's Shoeless Joe (the source for Field of Dreams). Baseball's literary canon also includes the beat reportage of Damon Runyon; the columns of Grantland Rice, Red Smith, Dick Young, and Peter Gammons; and the essays of Roger Angell. Among the celebrated nonfiction books in the field are Lawrence S. Ritter's The Glory of Their Times, Roger Kahn's The Boys of Summer, and Michael Lewis's Moneyball. The 1970 publication of major league pitcher Jim Bouton's tell-all chronicle Ball Four is considered a turning point in the reporting of professional sports.
Baseball has also inspired the creation of new cultural forms. Baseball cards were introduced in the late nineteenth century as trade cards; a typical example would feature an image of a baseball player on one side and advertising for a business on the other. In the early 1900s they were produced widely as promotional items by tobacco and confectionary companies. The 1930s saw the popularization of the modern style of baseball card, with a player photograph accompanied on the rear by statistics and biographical data. Baseball cards—many of which are now prized collectibles—are the source of the much broader trading card industry, involving similar products for different sports and non-sports-related fields. Modern fantasy sports began in 1980 with the invention of Rotisserie League Baseball by New York writer Daniel Okrent and several friends. Participants in a Rotisserie league draft notional teams from the list of active Major League Baseball players and play out an entire imaginary season with game outcomes based on the players' latest real-world statistics. Rotisserie-style play quickly became a phenomenon. Now known more generically as fantasy baseball, it has inspired similar games based on an array of different sports. The field boomed with increasing Internet access and new fantasy sports–related websites; by 2008, 29.9 million people in the United States and Canada were playing fantasy sports, spending $800 million on the hobby. The burgeoning popularity of fantasy baseball is also credited with the increasing attention paid to sabermetrics—first among fans, only later among baseball professionals.