25
Jake's avatar and Neytiri. One of the inspirations for the look of the Na'vi came from a dream that Cameron's mother had told him about.
winning in the Best Action Film and several technical categories. It won two of the St. Louis Film Critics awards: Best Visual Effects and Most Original, Innovative or Creative Film. Avatar also picked up four nominations for the 67th Golden Globe Awards, winning for Best Motion Picture – Drama and Best Director. The film also received eight nominations from the British Academy of Film and Television Arts (BAFTA), including Best Film and Director, but won for only Production Design and Special Visual Effects. The film has additionally received various other awards, nominations and honors.
Home media
20th Century Fox Home Entertainment released the film on DVD and Blu-ray in the US on April 22, 2010 and in the UK on April 26. The US release was not on a Tuesday as is the norm, but was done to coincide with Earth Day. The first DVD and Blu-ray release does not contain any supplemental features other than the theatrical film and the disc menu in favor of and to make space for optimal picture and sound. The release also preserves the film's native 1.78:1 (16:9) format as Cameron felt that was the best format to watch the film. The Blu-ray disc contains DRM (BD+ 5) which some Blu-ray players might not support without a firmware update.
Avatar set a first-day launch record in the U.S. for Blu-Ray sales at 1.5 million units sold, breaking the record previously held by The Dark Knight (600,000 units sold). First-day DVD and Blu-ray sales combined were over 4 million
units sold. In its first four days of release, sales of Avatar on Blu-ray reached 2.7 million in the United States and Canada - overtaking The Dark Knight to become the best ever selling Blu-ray release in the region. The release later broke the Blu-ray sales record in the UK the following week. In its first three weeks of release, the film sold a total of 19.7 million DVD and Blu-ray discs, a new record for sales in that period.
Cameron initially stated that Avatar would be released in 3D around November 2010, but the studio issued a correction: "3D is in the conceptual stage and Avatar will not be out on 3D Blu-ray in November." In May 2010, Fox stated that the 3D version would be released some time in 2011. Cameron told The Wall Street Journal that there will be further editions of DVD and Blu-ray available