chamberthink
At KCS
Public Relations, we meet with clients
who struggle to tell their company
story, are challenged in communicating with the right audienc-
es or find themselves amid a crisis because they have been
misrepresented in the public arena. Key messaging is an
important business tool for practical communications, main-
taining the flow of accurate information and developing stake-
holder relationships. Key messaging should be at the center
of a company’s communication strategy and here are four ex-
amples of how they can be used in daily business operations.
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BUSINESS MATTERS
MARCH 2018