The Business of
TRIPLE J FEED
Medicine
Building
Triple J Feed thrives on special
feed
Redefin
Shelters
blends, hunting supplies
J
STORY BY SHANNON JAMES | PHOTOS BY GINIA HOOPER AND SHANNON JAMES
avey and Jamie Jamison are the
thriving owners of Triple J Feed in
Center.
The couple has been married for more
than 20 years and has successfully merged
their family life with their business.
Triple J Feed, with the “J’s” — you
might have guessed, standing for Javey
and Jamie Jamison, offers a variety of
merchandise in their store, from products
for all types of livestock and gardening to
dog hunting.
In the livestock feed line, the firm
specializes many secret recipes blended
and perfected by Javey over the years.
The couple said they bought the feed
store in May of 2013 as a retirement plan
to fall back on. After 17 years in the oil
field, the bottom fell out of Javey’s oil field
business, leading him to return home and
get his new feed store going.
“And it has thrived since May 24th of
2013,” Jamie says.
“When I first bought the store there were
many different recipes for various types of
livestock,” Javey says.
“I said, ‘We can’t do that, that’s too much
and too confusing.’ So, I took all the recipes,
condensed them down to less recipes and
this made it easier for all the blends.” he
said. “I said ‘We’ll try this and if it works
for everybody, then we will have this one
standard recipe for all our feeds.’’”
Javey says it worked, it sells and it’s a
whole lot simpler than what had been done
previously.
“There’s a lot of people around here who
like to raise their own animals and they
want specific things blended and mixed so
we come up with what works for them and
the animals they have,” Javey says.
There are many varieties when it comes
to purchasing feed from Triple J. Javey
offers 10 kinds of his fresh custom blends
for cows, two for chickens, one for show-calf
feed, one for horses, and of course his one
standard pig feed.
Jamie and Javey Jamison
26 Business MATTERS | 2020 Spring Edition
“You can buy just about anything out of
a sack now,” he says. “But me making feed
myself, I cut their profit out and put it with
mine. I can make more on something I make
than something I buy,” Javey also says it’s
better for the customer and their livestock.
“I make my own feed fresh every week,”
he says. During the slow summer the big
producers may make up to 300 tons of a
line of feed and then it may sit there for five
or six more months before it comes to the
customer.
“So it’s a lot of difference when you open
up a sack that was made that week, verses
opening a sack from six to eight months
ago,” says Javey.
Not only does Javey have and create his
own recipes, he also offers custom blends to
fit his customers’ needs.
“I custom made some calf feed yesterday
for a guy that’s raising heifers,” he says.
“They’re doing wonderful, but they’re
at that age where they’re not getting fat
anymore.Yesterday evening we blended
him some feed with higher fat in it.
“Within two weeks he’ll see the
difference in them because the fat is so
much higher in their feed,”Javey says. “You
just can’t go buy that off the shelf.”
Triple J Feed runs the mill five days a
week making his own blends of feed.
“It’s not that hard to go ahead and make
customers a fitting special blend,” he says
Among all the feed Javey offers, there is
one in particular that sells the most. This
is Triple J’s show-calf feed recipe, which
Javey traveled out of town in order to
purchase the secret recipe.
“What I paid for that recipe is crazy,”
Javey says. But the investment has been
worth it.
“I went over and purchased the recipe
so that I had the secret to what was in that
show feed,” he says. “It has been a top seller
ever since.”