Business Marketing Magazine Summer 2017 - Page 9

wise, why would you read on? So you see the process unfolding even in this simple act of reading. Is understanding this process valuable for you? Will simplifying – cutting out the unnecessary and superfluous – allow you and your team to create more profit with the same or fewer time/effort/resources? Would you prefer people on your team follow a simple proven system, or just wing it? Or even worse - rise to the ‘level of their incompetence’? (see the book “The Peter Principle”) I submit that this simple process is the core of all win-win transactions – not just in business dealings, but all across the board and throughout our lives - from a parent teaching a child how to cook or clean, to a multi-million dollar international business deal. In the whole history of humanity, where has progress been made without these building blocks present? I challenge you: Analyze your experience - think of a time when you were on either the giving or receiving end, when any deal was done, and see if these 4 elements were not present. They may not have been explicitly stated, the deal may have been large or small, at home or in business, but you will see each of them at work! I invite you: Use these 4 core principles to allow you to simplify your business and your life. My hope and purpose: May you create more power to persuade & be persuaded in your daily efforts to give & receive value! Your Turn to Talk Power Question What is your favorite Closing Technique? Go on-line and answer this questions. We will post the results in next months issue, with tips and techniques from our sales pro’s.