Business Marketing Magazine Summer 2017 - Page 8

Be There By Being Square “All business deals, all relationship connections, all win-win transactions, are at their core selling. The clichés “We are all salesman,” and “Sales is the transfer of enthusiasm,” come to mind. How true is this? Is it really applicable across the board? I submit that it is!” their attention 2) encourage significant other to prefer a committed relationship rather than none 3) convince significant other y