Business Marketing Magazine Summer 2017 | Page 26

Social News Facebook News After years of waiting and asking, on December 11, 2014 Facebook announced easy-to-use, strategically placed “Call To Action” buttons on their business pages! So what are these and what do they mean to you and your business? Beginning in January, an easy to use button appeared in your header, reading “Edit Call To Action”. Simple to edit, simple to use: Contact Us - creates an external link to your contact us page, or any other web page on your website. This could be a great place to track traffic and create a landing page. Use App - Send customers to a place where they can download your app. Apps that hit their first 100,000 downloads in the first month succeed more often than those that don’t. Play Game - Send customers to your online game. Shop Now - creates a link to your external e-commerce site. Sign-Up - Great way to get people to sign up for newsletters. Book Now - creates a link to your external booking site. Watch Video - Promote your YouTube or Vimeo. Page. 25