Business Marketing Magazine Summer 2017 Summer2017 | Page 39

characters). Avoid looking like an advertise-
ment, spamming your product or services
here. Create a description that is intriguing
yet informative. Give your readers a rea-
son to pick your website over the others.
If you want to improve your click through
rate with the search engines, focus on the
information that you put in the description.
It is the information that Google customers
see.
This should be enough to get the attention
of Google and the other search engines.
If you think you are ready to go one step
further, consider schema.org and try add-
ing some schemas to your content. Maybe
you are ready for some Twitter Cards and
knowledge graph cards.
Google will still see you if you stick to the
basics and follow the rules. When you are
ready to go the next level, hire an SEO
company, give us a look at
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