Business Marketing Magazine Summer 2017 Do It Yourself SEO Tips and Tools | Page 28

Once you have identified what value you offer, or why people should become your customers, clearly communicate that. You may
use internet marketing, word of mouth, traditional marketing or even face-to-face product
pitching to tell people about your business
and the value you can bring.
Regardless of how you market your business,
the centre of your marketing strategy should
include a message that tells people what kind
of value you offer and why they should care
about your business. As people understand
your value, they will want to learn more and
eventually, become customers.
Continue to Increase your Value
Finally, and this is perhaps the most important step of the process, continue to increase
your value. In fact, I would argue that a successful, strategic business is always looking
for ways to offer more value to its customers.
Find ways to expand on the perks you already
provide and look for opportunities to offer
more, in terms of products or services, to
your market. As you increase your value, two
things will happen.
First, you will have more and more value you
can use to attract new customers. You will
become a better solution with more options,
or more effective options, that will attract
potential customers.
Second, your increased value will help you
maintain your current customer base and
even create relationships with repeat customers and loyal brand ambassadors that
help you build your business through word of
mouth.

28

www.businessmarketingmag.com

Learning how to identify the value you have
to offer, and then consistently adding to it
and using it to attract customers, will help
you increase your profit. As you do this, it will
be easier and easier to build your business
and the lifestyle you want.
If you’re interested in learning more about
how to identify the value you can offer your
market and how to enhance your business
plan, feel free to contact me.
Note: Future article will also include: business, network marketing, social entrepreneurship, sales, business, social media,
leadership, residual income, leverage, entrepreneurship, goal setting, teamwork, living
bigger and leaving a legacy.
Deborah MacDonald
Lifestyle Entrepreneur. Investor. Author.
“Passionately helping entrepreneurs create
residual income, build wealth and have fun
doing it!”
Go to www.deborahmacdonald.com to learn
more about residual income, business building, the win-win business model of network
marketing and social entrepreneurship. While
you’re there, sign up for my newsletter to get
lifestyle business tips and my free e-book - 7
Secrets to Achieving [