Business Intelligence – Consumer Insights and Surveys Customer Insights & Surveys | Page 2

2 1. CUSTOMER INSIGHTS & SURVEYS Customer insight & Surveys is a key element with our offer. We have extensive experience in helping organizations understand their customers' needs, measure satisfaction and identify priorities for improvement - all of which are closely linked to improving customer satisfaction and loyalty, which affect the bottom line and repeat business. On most customer satisfaction projects, we look to:       Define customer service Measure customer expectations Measure customer perceptions Identify gaps between expectations and perceptions Identify priorities for improvement Monitor performance over time In the ever-changing business environment, it is important to address the unmet needs of customers to have an upper hand on the market. Our dedicated team of market researchers and statistical analysts help in mapping customer insights with our clients’ distinctive operational strengths. Trends in customer behavior are analyzed in detail to provide non-obvious insights. The data obtained from surveys and interviews are then converged to glean actionable insights. Our qualitative methods encompass specific focus groups and ethnography to gain insights into target markets. Find More Details @ https://www.iebrain.com/our-services/business-research/ About us: We are a globally recognized research and analytics solutions provider with a team of experienced professionals from diverse technical domains. Our services, ranging from technology ideation to commercialization, are tailored to help our clients transform their business model by providing them holistic solutions around Intellectual Property, Technology, and Business Intelligence. Our clients include R&D groups, attorneys, and inventors from large law firms and Fortune 500 companies. Phone [US]: [phone] Phone [UK]: [phone] Email: [email protected]