Business Growth July 2023 | Page 7

LEADERSHIP EPIPHANY
“ You are the average of the five people you spend the most time with .”
You have probably heard that quote hundreds of times . I know I have repeated it at least that many times to my three boys , at new-employee orientations , and to any young person who asks me for advice . The point of this quote is that each of us is responsible for whom we allow in our circle of friends . We must audit the people around us to make sure we are spending time with people who make us better , inspire us , and encourage us in all areas of our lives .
Has it hit you yet , the “ aha !” moment ? My leadership epiphany is that the employees who work in our organizations do not get to choose with whom they work or with whom they spend more time in their lives than their family and friends . As leaders , we choose for them . Then we complain that we have good employees , but their morale has gone down , and they are not performing like they once were . We have good employees quitting our company . Then we blame it on the Great Resignation or the younger generation ’ s lack of work ethic , or we claim all they care about is money .
Wrong , wrong , wrong . Great employees hate working with lousy employees . When leaders compromise on whom they hire and whom they allow to stay , they pollute their workplace culture . Every leader is responsible for the average of the five coworkers their employees spend the most time with . Audit that !
I disagree with the way this old adage is worded : “ Employees don ’ t quit companies , they quit leaders .” While that is true , it is incomplete . The correct way to say it is : “ Employees don ’ t quit companies , they quit people .” Employees quit because of the people they work with ( coworkers and leaders ).
“ You can ’ t hire your way out of a bad culture .”
THE 2 BIGGEST MISTAKES COMPANIES ARE MAKING RIGHT NOW
• Hiring to Fill Vacant Positions with Just Anyone
• Keeping Poor Performers
Too many companies are trying to solve this staff shortage issue by hiring people as fast as they can to just fill positions and keeping employees with bad attitudes . Both are huge mistakes . “ A ” players hate working with “ B ” and “ C ” players . Unengaged employees are like squatters taking up space and sucking the energy out of your organization . The No . 1 priority for businesses today needs to be focusing on keeping their top talent and improving their internal culture .
The businesses with the highest engaged employees enjoy :
• 33 % less turnover
• 10 % increase in customer loyalty / engagement
• 23 % more profitability
“ Stop trying to find great employees . Focus on becoming the business great employees find .”
Businesses need to stop treating their employees like children . Leadership needs to be about helping people reach their potential in performance , not just managing them if they break policy or screw up . High performers need innovation ; innovators need autonomy . Don ’ t let one poor employee ruin your organization ’ s freedom and flexibility . Employee freedom means they can take a lot of risks and fail . Risk-taking breeds innovation .
“ Days of lighting fires under people are over . Days of lighting fires inside people are here .”
10 WAYS TO BUILD THE CULTURE EMPLOYEES WILL LOVE
1 . Love your employees and show it . 2 . Do not compromise whom you hire or keep . 3 . Prioritize employees ’ mental health . 4 . Measure employee engagement quarterly ( surveys ). 5 . Improve the quality of your employees ’ lives .
6 . Stop policing them for screwing up and start inspiring them to reach their fullest potential .
7 . If your team is virtual , increase your one-on-one meetings .
8 . Constantly share vision , direction , and what is in it for them .
9 . Demonstrate you genuinely care for your employees .
10 . Systematize leaders catching employees doing something right .
John DiJulius , best-selling author of five customer service books , is the chief revolution officer of The DiJulius Group and works with the top brands in the world on customer and employee experience .
• 81 % less absenteeism
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