Business Fit Magazine November 2019 Issue 2 | Page 46

Interview
What is the biggest mistake you
have ever made in business and
what you did you learn from it?
One of the biggest mistakes I’ve made
throughout my career as a businesswoman
took place at the beginning of my time as an
entrepreneur. I completely over-estimated the
power of media, like many other influencers in
the industry. I believed that with an abundance of
TV appearances, radio interviews, and magazine
articles I would gain the recognition I needed to
build my brand. After launching my first wellness
programme “Fat Loss Fiesta” I realised what was
truly going to cause significant development
and growth in my business, was investing the
majority of my time, efforts, and knowledge in my
customers who had already provided me with an
attentive audience. Dedicating time to my office
is what made a drastic difference in my business
and brand evolving.
If you could be a superhero who
would it be and why?
My favourite superhero has always been the
infamous, Wonder Woman. When I was little my
father went to Germany and brought me the gift
of a trench coat. I have the vivid memories of using
the coat as a cape and pretending to be Wonder
Woman live, in action. To some this may seem
cliché, but all I ever wanted was to save the world.
As I became older and wiser, I came to realise
that women are the definition of superheroes.
Aside from maintaining the household, working,
and being a parent, we have to maintain stability,
strength, and confidence. We never stop moving,
but we always somehow maintain a balance. I
can relate to the strength, power, and willingness
to help others that Wonder Woman possesses.
If you never dedicated your
career to fitness what career
path would you have chosen?
If my career wasn’t fitness focussed I would
definitely have invested my time in business and
finance education. My dream would have been
to hold seminars worldwide for women looking
to grow, develop, and evolve in the world of
business and finance. The objective would be
to show them how to sell themselves, their hard
work, and their brand via social media and digital
platforms. I thrive when it comes to speaking to
large audiences in a public setting and although
this wasn’t the main focus of my career in the
beginning, I feel like the goal is still very much
attainable in my future.
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What’s your advice to young
women looking to follow in
your footsteps?
For the young women looking to follow in my
footsteps, I know it’s exciting when first building
your brand especially on social media, but keep
in mind that hard work comes first. This industry
fluctuates constantly being that we base our
success on algorithms, patterns, and companies
which are constantly dictating your progress. The
key to success is to invest the core of your time
and efforts on studying, working hard, and staying
determined throughout the process; especially
because with a market that is constantly evolving,
you need to be open to evolve with it. In today’s
society, our youth tends to think they can rule
the world with social media, but there is so much
more going on behind the scenes
Who is and has been your
biggest inspiration?
God is one of my greatest inspirations indefinitely.
He is wise beyond words and with his guidance
he has shown many the path of enlightenment
throughout centuries around the world. My
husband Jeff has also been an immense support
and inspiration for me. He taught me very early
on that you do not need to work for anyone,
but rather be your own boss. He showed me
the importance of knowledge, education, and
independence.
If you were in the jungle what
kind of animal would you be
and why?
If I could be any creature in the jungle, I would
definitely be a Blue Morpho Butterfly. The Blue
Morpho Butterfly is not only attention grabbing,
but it is also abundant, delicate, and bright. Also,
butterflies are a symbol of evolution, growth, and
freedom. I genuinely feel like I can relate to the
butterfly being that throughout my life struggles
I have evolved, grown, and become the most
vibrant and beautiful version of myself, inside
and out.
What’s in the future for Ingrid
Macher?
My hope for the future is to give full attention
to the 4 F’s: family, fitness, finance, and most
importantly faith. Eventually, I plan to set fitness
aside and engage with women regarding
business and entrepreneurship.
Photo Credit: @jblancophotos
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