Interview
Success is about
having the
freedom to do
what you want
happy throughout the day whilst I do any task.
I love getting makeovers - hair, nails, massage.
I swim regularly too. We have also discovered
spirituality which enables us to become more
magnetic to opportunities, influencers, wealth
and abundance - since we did a spirituality
course with Martina Coogan - the CEO of
Mystery School in London.
What is the secret of making
Speakers Are Leaders a success?
Harry: The secret is having unique, innovative,
experiential learning techniques which
produce outstanding results in 24 hours for
our clients - who have a huge problem - the
fear of public speaking. In order to take our
lives to the next level and create a better world
we need fearless unstoppable leaders. This
is what we create at Speakers Are Leaders.
The fear of speaking was showing up in
relationships, in the workplace, in business.
When you release that fear of speaking,
anything becomes possible for our clients.
Lily: The secret sauce is fast visible results
and FUN - we create memorable, really
entertaining events. People feel the energy
of it for months to come after the event. The
impact is incredible!
How can someone use personal
branding to monetise their
knowledge?
Harry: For many years I was working in Spain
as a webmaster before I moved to London. I
found out one day I was being paid half what
the person next to me earned, even though we
36
were doing the same job, because my personal
branding was very poor. I had long hair, ripped
jeans, never wore a shirt or a suit. That’s when
I realised the impact of poor branding. When I
became an author, my personal branding was
elevated. I was invited to speak everywhere,
people were wowed in my presence, I was
invited to speak about my book on the same
stage as Tony Robbins spoke at National
Achievers Congress. Every time I spoke, I was
attracting everyone to me. system. It’s about being positive, being helpful,
solving a problem for people with money, who
have a willingness to pay for it. It also comes
down to enhancing perceived value - perhaps
by writing a book or by improving the product,
making the product addictive - by having an
extraordinary result - which creates recurring
clients and raving testimonials and generates
a huge demand for what you are offering. It’s
important to ask for the sale and have the
courage and the right techniques to ask for it.
Lily: I worked as a nanny when I arrived in
London. I would go to personal development
courses and have interesting conversations
with people, but they were not interested in
socialising with me afterwards when they knew
what I did for a living. As soon as I became an
author, I became a magnet for people and
opportunities. I found my soulmate - Harry -
right after becoming an author. I doubled the
price of the English courses I was selling as a
result of being an author. My credibility and
authority increased, and I managed to close
more sales in Harry’s property business as a
result of it. How
can
someone
use
leadership in their business?
When you are an author of a great book and
you have a great brand and a great image in
person and online you become a magnet for
opportunities, influencers, business deals.
You become investable and attractive for
everything you desire. You then can turn the
same book into multiple streams of income -
a physical workshop or seminar, a course, an
audiobook. Lily: When you invest in creating leadership in
your organisation, people take more initiative
and more responsibility for their jobs and for
the outcome of their work, so you create a
profitable business.
How can someone reach peak
performance in sales?
Harry: Hire people who are better than you.
Keep them motivated, hire and train them
well and continuously. Speak to them, care
about them as a person outside of work.
Encourage competition and motivate them
with performance driven commissions.
Harry: Our programs - Entrepreneurs
AreLeaders.com and Speakers Are Leaders are
about creating a community of entrepreneurs
with a global vision to create a better world.
When you create a code of honour in your
company which involves teamwork, leadership,
support, and you make your team aware of the
difference they are making in the world, you
will get enhanced results and productivity. We
are on a global mission to create innovative
businesses which create more jobs globally so
we can eliminate poverty in the world.
The biggest drive
for me is helping
people realise
what is possible
Lily: I wrote a book about this - called Peak
Performance Sales - because I feel so many
people struggle with it. It comes down to a peak
performance mindset and a peak performance
37