Business Fit Magazine March 2019 Issue 1 | Page 70

Mindset & Emotion
In order to face this diversity, he educated
himself via John Grinder and Richard Bandler.
Both from the United Kingdom, they created
Nero Linguist Programming, a technology to
instantly change so you can yield the desired
result. After this, he served in Tony Robbins’
team. Once he started to manage the feeling
of being an underdog in this new country, he
succeeded in building a production company
and directed the multi award-winning
“Resilience” - a documentary about mindset
that stretches our limits and functionality.
Why You Should Cross Your
Comfort Zone
Ricardo Koanuka
Your comfort zone is your even level of performance
which corresponds to the results you have today.
Your comfort zone is your standard and thus your
status quo.
What is outside of your
comfort zone?
Most of us are comfortable with our existing
standard of life, although we do not live the life
we really want, because our brain feels safe in
a familiar environment. Your current situation
is inside your comfort zone. Your desired
results are located outside your comfort zone.
When you move out of your comfort zone, you
break invasive patterns or thoughts, which your
brain has interpreted as potential danger and
warns you through feelings of stress, anxiety
and fear. High performance results when you
constantly cross your comfort zone.
Remember when you used to
live outside your comfort zone?
You probably have taken some steps outside
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your comfort zone before. Possibly when you
were young and felt you could afford to lose,
or it was satisfactory to be economical in your
social circles. Maybe because you were young
and didn’t feel the need to show you had it all
figured out and you had a good income. Do
you remember the joy, freedom and energy
you had when you were performing outside
of your comfort zone? To continuously live life
outside your comfort zone, you need to train
your personal resources.
Mind-training
Ricardo Koanuka was born in Brazil, lived
in the United States and at the age of 30
he moved to Sweden with the vision of an
international entrepreneurship. However, the
entrepreneurial road in Sweden was more
challenging than he expected. The result he
achieved in Brazil with his social skills did not
get the same results in Sweden.
“We go to the gym to train our body; but I
realised we have no place to go and train our
mind.”
Ricardo Koanuka founded the international
mind-training event Outside Comfort Zone.
“I realised the only difference between success
and failure, is the matter of a thought. You are
one thought away from success, whilst at the
same time you are one thought away from
failure.”
Since Swedish society made people develop
independency with individualistic values, he
saw the need to make this training interactive
in order to increase people’s social skills. Since
then he has trained individuals to dare to
take action. These include: starting your own
business, changing business, breaking up
from destructive relationships, changing jobs,
daring to ask someone out, or even becoming
more communicative and being your own best
friend and coach.
Why do you want what you
want?
Think about something you wanted and
eventually got; how long did the happiness
last once you got it? We gain fulfilment from
the feeling of thinking that what we want will
give us that, and also from moulding into the
person we need to become in order to match
what we want. The fulfilment is in the journey,
overcoming the pain of changing our thoughts
and behaviour. When we measure ourselves
with the external world and begin to want stuff
in order to show off, fit in, or please others;
we start to become goal oriented, rather than
driven by purpose.
Goal oriented vs. driven by
purpose
You are not your thoughts, you are the
controller of them. Your uniqueness is what
you prefer, and your responsibility is to tone
up with what you desire. If you choose in
favour of what others may think, or out of
scarcity, you will become more goal oriented.
You can achieve external success from being
motivated by achieving your goals, however
you might forget something along the way...
yourself.
We have no place
to go and train our
mind
Essentially, we all want what we want because
we believe it will make us happier once we
attain it.
“I had faced my biggest fear – self-doubt. I
needed help.”
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