Business Fit Magazine July 2019 Issue 3 | Page 44

Interview Alex Kei “I aspire to grand accomplishments, and I am willing to pay the price” Spanish business owner, marketing strategist and international speaker, Alex Kei, is also the Founder of Digital Marketing Agency, Dentimarka and Online Marketing Academy, Keiwebco. He also co-founded the Women’s Fashion Brand Mauna Barcelona. In his interview with Business Fit Magazine, he shares with us some of his success secrets and how being a charismatic and persuasive person opens a lot more doors. Alex is fluent in three languages (English, Spanish and Portuguese) and has given lectures in countries such as: Portugal, United Arab Emirates, Bahrain, Brazil, USA, Colombia and Spain, on subjects related to digital marketing, branding and online businesses. 44 Who are YOU? Although I am not what I do, most people know me for what I do and not for who I am. In my professional life, I am a strategist. As a strategist, I envision the end result my clients or I want to achieve and then I visualise many different possible ways to reach that outcome and proceed to gather the resources and put the pieces together. Sometimes I work as a Marketing Strategist; other times as a Brand or Public Image Strategist. A very important and fulfilling part of my job is to help authors, consultants and coaches to launch their careers in a big way. In my personal life I am an ultra-curious person who always wants to learn new things; try new things (sometimes a new musical instrument, other times it’s a slight-of-hand magic move) and spend time cultivating my passions: writing, music, beach walks and animals (I am a proud dad of three cats and one dog! And I volunteer my time and my home as a foster/shelter home for abandoned cats waiting for adoption). What is the biggest mistake you have ever made in business and what you did you learn from it? I have made many “big” mistakes and I know for sure I will make more, but probably the biggest one so far has been to believe that what got me here, would take me anywhere I want. I learned the hard way that success is not a finish line and that one or two big accomplishments won’t guarantee any other triumph. We must work as hard for the first big achievement as for any other, and nothing should be taken for granted. 45