Business Fit Magazine January 2020 Issue 2 | Página 22

Interview
Professional globetrotter, author and
Founder of Entrepreneura.com, Lucía
Allende, shares her experiences through
international presentations on topics such as
“It’s not feminism it’s humanism” and “From
emigrant to international business”. She talks
to Business Fit Magazine about her life and
business. in the city of Amsterdam, the Netherlands. Seven
years later I started with my second career in
the world of real estate and property. In 2015
in Barcelona, I earned a Master’s degree in
International Business and Foreign Trade and
then to complement my studies, I graduated
in Positive Psychology in the summer of 2018
and am now thinking of a doctorate degree in
literature or political science
Who are you? You are a successful woman,
how hard was it to get here?
I am a human rights defender, cosmopolitan
feminist and author. I am also an international
speaker with themes like “efficient female
leadership” and “going from emigrant to
international”. That would be the short version to
describe me, I can be found on social media as @
missallende, the women in red.
As a professional globetrotter I am extremely
curious and passionate about art and design, I
have to confess being totally addicted to coffee
and to using continuous Spanglish. I believe in
globalisation as, in the internationalisation of our
cultures, brands and businesses.
I was born in the city of eternal spring, Arica, Chile,
and I am the daughter of Mercedes Allende, a
strong woman, life warrior, exemplary and brave
leader by inheritance. Mercedes, in addition to
being a self-taught woman in business, became
a fashion designer and was continually inspired
by characters such as Jacqueline Kennedy, Osey
Cassis and Chanel. My passion for beauty and
fashion has all come from my mother. My father
has also had a huge influence on my life, with his
ability to motive me, to encourage me to follow
my instincts and to learn from my mistakes in life
and in the business world.
Lucía
Allende
Expanding your mind to Internationalise your brand
22
At a very young age, my family emigrated to
Europe where I grew up, studied and developed
my career in the international business world. I
studied Economics and Business Administration
I prefer to see
success as the result
of managing your
goals
I prefer to see success as the result of managing
your goals. If you manage to do that in a good
way, success will be the result of your capacity
to handle these challenges in life and the
achievements will come sooner or later... in the
last fifteen years of my career I have learned and
done so many things, I have had to repeat over
and over again to learn how to handle situations,
the project or whatever I was working on, and to
be honest I still do.
I like to think that my well behaved “perfectionist”
mindset has helped me to develop into a better
woman, into a better friend, into a better family-
member and of course, into a better team-
leader. Sometimes people want to grow fast,
do fast business and make fast money, but to
do this you need to have a sense of your word
and honesty by which I mean, to do business you
need to be a women of your word and do what
you commit to doing. This is the only way to build
long-term relationships, you can’t expect people
to keep believing in you if you don’t do or see
through what you agreed. A hit and run doesn’t
work for me!
I really believe this is the reason why I keep so
many connections and social contacts that I can
count on to work with around the continents.
You can’t expect to be taken as a serious
businesswomen if you can’t manage to keep
your word. If we accomplish this basic value in
life, success is only the result of our input!
Warrior by inheritance, overcoming challenges
through experiences is my motto!
How do you remember
your childhood and early
background?
I could say I had a mixed childhood. I moved
several times with my parents until we came to
Europe. I had to learn at a really young age to
be flexible and to get used to new environments.
23