Business Fit Magazine January 2020 Issue 2 | Page 20

Business
this kind when they have a particular event to
publicise and everything must be done by a
certain time. This kind of marketing builds on
the foundational efforts and creates a pragmatic
approach to the pre-, during and post-event
(live or online) campaigns. Results, when done
correctly, are immediate and result in sign-up,
calls, registrations, etc. Some examples include:
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Media Relations, such as a press release to
daily/weekly local print media and a media
alert to broadcast outlets near the day of the
event
Listing of the event in calendars
Securing sponsors
Announcements in social media, newsletters
and all client communication channels
Live social media events
Giveaways and drawings at the event
4: Innovative Marketing
Innovation provides a disruptive marketing
approach. It drives an unexpected, new
perspective to existing marketing. Results may
vary from immediate reaction to smouldering
interest over a longer period of time. Clients have
approached us for something innovative, and
here are some ways we have delivered.
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Awards programs
Facebook contests with voting
Scholarship competitions
Kickstarter Campaigns
Creative Concept Encapsulation, or taking
a concept and presenting it in a completely
unexpected way, i.e. an infographic of
something never depicted before, or a
concept in a different shape. (For example,
JJR has a deck of cards to educate about
marketing where each card illustrates and
describes a different type of marketing tool).
Badges or stickers to advance a concept or
movement
Anthology publications with contributions
from different group members
Custom publications
5 Cause Marketing
Cause marketing provides a key partnership with
a non-profit organisation that yields opportunity
to both the company and the non-profit. Many
companies come to us looking for these alliances
and we love to make them and help with positive
publicity for their generosity.
For example, when we were representing a local
water park, we connected them with a non-profit
organisation which gives hope to children who
have lost their parents to homicide. The water
park generously donated a day’s admission to
the group and we were successfully able to make
their generosity known in the media. It was a win-
win for both organisations.
Cause marketing creates something to talk about
and goodwill among your audience. It may not
get the phone ringing immediately, but will build
upon your relationship with your customers,
prospects and the community at large.
Once you have your “recipe” for the type of
marketing you need, and you’ve chosen the
“ingredients,” or marketing activities you need
to include, how do you bring it all together?
You must develop a marketing calendar. Using
the format or software program of your choice,
a marketing calendar will help you integrate all
of your efforts and assign them concrete, yet
manageable deadlines. Your marketing calendar
moves the project forward and keeps everyone
involved accountable.
The “Five Types of Marketing” are powerful by
themselves and unstoppable when combined
vigorously with an integrated marketing plan.
By understanding them, you will be in an ideal
position to create the “optimal recipe” for your
company’s marketing success.
The “Five
Types of
Marketing” are
powerful
Jacqueline Camacho-Ruiz is an award-winning serial entrepreneur,
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international speaker, philanthropist and author of ten books. She founded
The Fig Factor Foundation and created Today’s Inspired Latina book series
and international movement. Jacqueline is a regular guest on local and
national TV, radio and print publications. She has featured in Forbes, INC
Magazine, Despierta America, CBS World News and others.
www.jackiecamacho.com
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