Business Fit Magazine January 2020 Issue 1 | Page 44

I prefer to see success as the result of managing your goals in the city of Amsterdam , the Netherlands . Seven years later I started with my second career in the world of real estate and property . In 2015 in Barcelona , I earned a Master ’ s degree in International Business and Foreign Trade and then to complement my studies , I graduated in Positive Psychology in the summer of 2018 and am now thinking of a doctorate degree in literature or political science
Professional globetrotter , author and Founder of Entrepreneura . com , Lucía Allende , shares her experiences through international presentations on topics such as “ It ’ s not feminism it ’ s humanism ” and “ From emigrant to international business ”. She talks to Business Fit Magazine about her life and business .
Who are you ?
I am a human rights defender , cosmopolitan feminist and author . I am also an international speaker with themes like “ efficient female leadership ” and “ going from emigrant to international ”. That would be the short version to describe me , I can be found on social media as @ missallende , the women in red .
As a professional globetrotter I am extremely curious and passionate about art and design , I have to confess being totally addicted to coffee and to using continuous Spanglish . I believe in globalisation as , in the internationalisation of our cultures , brands and businesses .
I was born in the city of eternal spring , Arica , Chile , and I am the daughter of Mercedes Allende , a strong woman , life warrior , exemplary and brave leader by inheritance . Mercedes , in addition to being a self-taught woman in business , became a fashion designer and was continually inspired by characters such as Jacqueline Kennedy , Osey Cassis and Chanel . My passion for beauty and fashion has all come from my mother . My father has also had a huge influence on my life , with his ability to motive me , to encourage me to follow my instincts and to learn from my mistakes in life and in the business world .
At a very young age , my family emigrated to Europe where I grew up , studied and developed my career in the international business world . I studied Economics and Business Administration

I prefer to see success as the result of managing your goals in the city of Amsterdam , the Netherlands . Seven years later I started with my second career in the world of real estate and property . In 2015 in Barcelona , I earned a Master ’ s degree in International Business and Foreign Trade and then to complement my studies , I graduated in Positive Psychology in the summer of 2018 and am now thinking of a doctorate degree in literature or political science

You are a successful woman , how hard was it to get here ?
I prefer to see success as the result of managing your goals . If you manage to do that in a good way , success will be the result of your capacity to handle these challenges in life and the achievements will come sooner or later ... in the last fifteen years of my career I have learned and done so many things , I have had to repeat over and over again to learn how to handle situations , the project or whatever I was working on , and to be honest I still do .
I like to think that my well behaved “ perfectionist ” mindset has helped me to develop into a better woman , into a better friend , into a better familymember and of course , into a better teamleader . Sometimes people want to grow fast , do fast business and make fast money , but to do this you need to have a sense of your word and honesty by which I mean , to do business you need to be a women of your word and do what you commit to doing . This is the only way to build long-term relationships , you can ’ t expect people to keep believing in you if you don ’ t do or see through what you agreed . A hit and run doesn ’ t work for me !
I really believe this is the reason why I keep so many connections and social contacts that I can count on to work with around the continents . You can ’ t expect to be taken as a serious businesswomen if you can ’ t manage to keep your word . If we accomplish this basic value in life , success is only the result of our input !
Warrior by inheritance , overcoming challenges through experiences is my motto !
How do you remember your childhood and early background ?
I could say I had a mixed childhood . I moved several times with my parents until we came to Europe . I had to learn at a really young age to be flexible and to get used to new environments .
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