Business Fit Magazine January 2020 Issue 1 | Page 42
Business
Change the energy
around the whole
concept of selling
Why do so many people have a hard time selling?
From my experience most people have a negative
association with the word selling. services and help as many people by doing so?
Well it’s simple, so let me answer that by asking
you a question.
Let’s look at that word – SELLING and why so
many people struggle to take this important
action. Well if I were to ask you to close your eyes
and do a visualisation exercise, what is the first
image that comes to mind when I say the word
‘selling’? Do you want a better lifestyle?
For yourself, your family and
your loved ones?
Most people think of a car salesman, slick and
slimy like a snake and trying to sell a no-good
‘hunk of junk’ to you in order to just make a
buck or two. People pushing products onto us,
ignoring what we want and, in some cases, quite
literally putting their foot in the door until we buy
just to get rid of them. Even if we don’t buy, we
end up feeling bad simply because of the entire
interaction.
But surely, we buy stuff every day and not all of it
makes us feel bad. Some purchases will make us
feel amazing, even. How can you become a seller
who people want to buy from?
I suggest we completely change the energy
around the whole concept of selling. Because
when you change or remove the negative charge
that clouds the word selling, only then can you
realise your full potential and make a great
impact when offering your products or services.
How do we overcome this
negative association with the
concept of selling?
Firstly let us change the word. And there are many
words we can use instead of the word selling.
Let’s consider words which carry a softer energy,
words like; serving, helping, educating, informing,
sharing, or one of my personal favourites: caring.
Now that you have a few options to choose from,
every time you are talking about your product or
service keep in mind that a great way to get your
message across is to simply stop selling and start
caring, really caring.
I’m going to assume that you answered that
question with a full-hearted yes! Then please
understand this; everyone wants a better lifestyle
but not everybody is willing to do whatever it takes
to achieve that better lifestyle. In other words,
everyone wants a big fire but not everybody is
willing to put in the wood!
It is important to understand that:
Sales (or your preferred word) = Income =
Lifestyle
Now when you have a great product or service
and you believe in it 100 percent then it is your
responsibility, it is your obligation to offer it
relentlessly and shamelessly. Especially when it
helps people. Be relentless.
If you do believe whole heartedly in the solution
you are offering to solve people’s problems, then
I highly recommend you offer a strong guarantee
or a free experience to your potential clients.
I always say, “even if someone doesn’t buy from
me, they will never forget me!”
Build trust, build respect and always remember,
that price only becomes relevant in the
absence of value. So, add tremendous value
to the marketplace and you will be rewarded
handsomely.
For more information on how to scale up, grow
your business strategically and smartly, I invite
you to connect with me online or visit my Business
Owners Masterclass - where I share more
business tips and shortcuts that are designed to
help business owners take their business, money
and lifestyle to the next level!
From a business perspective, why is it so
important to successfully offer your products or
Arnon started his first business at age 11 and built and sold his first multi-
42
million Euro company by the age of 28! In the past 5 years Arnon has
personally trained and coached more than 90 000 people from over 65
different countries. He is an explosive international speaker, author, investor
and one of Europe’s leading and most exciting business mentors.
www. arnonbarnes.com - [email protected]
43