Business Fit Magazine January 2020 Issue 1 | Page 42

Business Change the energy around the whole concept of selling Why do so many people have a hard time selling? From my experience most people have a negative association with the word selling. services and help as many people by doing so? Well it’s simple, so let me answer that by asking you a question. Let’s look at that word – SELLING and why so many people struggle to take this important action. Well if I were to ask you to close your eyes and do a visualisation exercise, what is the first image that comes to mind when I say the word ‘selling’? Do you want a better lifestyle? For yourself, your family and your loved ones? Most people think of a car salesman, slick and slimy like a snake and trying to sell a no-good ‘hunk of junk’ to you in order to just make a buck or two. People pushing products onto us, ignoring what we want and, in some cases, quite literally putting their foot in the door until we buy just to get rid of them. Even if we don’t buy, we end up feeling bad simply because of the entire interaction. But surely, we buy stuff every day and not all of it makes us feel bad. Some purchases will make us feel amazing, even. How can you become a seller who people want to buy from? I suggest we completely change the energy around the whole concept of selling. Because when you change or remove the negative charge that clouds the word selling, only then can you realise your full potential and make a great impact when offering your products or services. How do we overcome this negative association with the concept of selling? Firstly let us change the word. And there are many words we can use instead of the word selling. Let’s consider words which carry a softer energy, words like; serving, helping, educating, informing, sharing, or one of my personal favourites: caring. Now that you have a few options to choose from, every time you are talking about your product or service keep in mind that a great way to get your message across is to simply stop selling and start caring, really caring. I’m going to assume that you answered that question with a full-hearted yes! Then please understand this; everyone wants a better lifestyle but not everybody is willing to do whatever it takes to achieve that better lifestyle. In other words, everyone wants a big fire but not everybody is willing to put in the wood! It is important to understand that: Sales (or your preferred word) = Income = Lifestyle Now when you have a great product or service and you believe in it 100 percent then it is your responsibility, it is your obligation to offer it relentlessly and shamelessly. Especially when it helps people. Be relentless. If you do believe whole heartedly in the solution you are offering to solve people’s problems, then I highly recommend you offer a strong guarantee or a free experience to your potential clients. I always say, “even if someone doesn’t buy from me, they will never forget me!” Build trust, build respect and always remember, that price only becomes relevant in the absence of value. So, add tremendous value to the marketplace and you will be rewarded handsomely. For more information on how to scale up, grow your business strategically and smartly, I invite you to connect with me online or visit my Business Owners Masterclass - where I share more business tips and shortcuts that are designed to help business owners take their business, money and lifestyle to the next level! From a business perspective, why is it so important to successfully offer your products or Arnon started his first business at age 11 and built and sold his first multi- 42 million Euro company by the age of 28! In the past 5 years Arnon has personally trained and coached more than 90 000 people from over 65 different countries. He is an explosive international speaker, author, investor and one of Europe’s leading and most exciting business mentors. www. arnonbarnes.com - [email protected] 43