Business Fit Magazine January 2020 Issue 1 | Page 40

Business
Stop Selling
and Start Caring
International speaker, author, investor and
business mentor, Arnon Barnes explores
why we have a negative attitude towards the
word selling and how by changing the energy
around the word, we can have greater sales
success.
Having personally coached and trained tens of
thousands of business owners and business
leaders from all four corners of the globe, one
thing has become apparent to me. Most business
owners have a hard time selling their products,
their services and more importantly themselves.
Thus the headline of this article. Let me start by
saying this, if you are going to succeed in business
and succeed BIG, then learning to close the deal
is critical to achieving high levels of success.
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