Business Fit Magazine August 2017 Issue 1 | Page 23

Interview 21
at the University of York in Toronto and holds a
diploma from Seneca in Television Production.
He has worked with great people, such as Deepak
Chopra and John C. Maxwell and has trained with
coaches like Tony Robbins and Miguel Ruiz. He
belongs to a cloister of collaborative professors
from Atlantis University and Next University. He is
President of Cala Enterprises Corporation.
that on top of my list, my biggest challenge was to
create a mentality where I transformed surprise,
into mindful anticipation.
Onecrazan and I had the opportunity to meet
him last year at S.H.E. Seminar for Hispanics
Entrepreneurs in Amsterdam and since then we
are his number one fans.
What challenges has Ismael faced as an
entrepreneur?
Wow! That would be an infinite list (laugh).
Because, you know, when you become an
entrepreneur, you have to be a magician. That’s
my concept. Why? Because the economy has
changed so much in the last couple of years, in
the last decade maybe, and now we live in a world
that, you know, two decades ago I was waving the
military, the US military coin and acronym for the
world we are living in and that’s V.U.C.A. Volatility,
its Uncertainty, its Complexity and it is, because
the world is becoming more Ambiguous, every
time. And it’s true! We live in a world that is totally
unpredictable.
Why? Because technology has changed the rules
of engagement for every industry and for every
business. So, to be an entrepreneur, my challenge
was to kind of keep my psychology positive. You
know, to say “Ok, Ismael, nothing will last forever.”
You have to ask the questions every single day,
because the world is always changing. You have to
ask the question, “What is your business today?”,
“What will be your business tomorrow?” Because
it will change.
So, you know, making change the new ‘constant’ in
my life, took me a couple of years. At least a couple
of years. Because, when you are for instance, as
I was, so successful having my CNN show and
doing the Prime Time on CNN and getting a good
salary, you are in a ‘comfort zone’. An entrepreneur
can never live in a comfort zone. So, I will tell you
Deepak Chopra e Ismael Cala
We all agree that moving out of your
comfort zone into being an entrepreneur
is one of the most difficult things most
people face - what is the one thing you
believe that has the biggest impact on
this journey?
Yes, it is, it is so difficult because to tell you the
truth, our brain and how we think, is key. That
why I study neurosciences a lot. psychology
and emotional intelligence or the why behind
what we do. In every single task that you want
to accomplish in life, 80% is not about the
mechanics of what you need to know specifically
to accomplish the task and that’s important, but
80% is about the psychology - or specifically your
mindset.
So, my investment, you know, has been “Ok,
Ismael, how do you create a powerful mindset
to do everything you want?” and in asking that,
you know the fears, what’s needed the correct
mindset, your own brain doing the work and
understanding that the most difficult to do is, not
to learn something.
The most difficult thing for any human being is to
be ready to unlearn, what is already obsolete, what
is out dated and you must update anything that is
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