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Liz Lottering hosts an interactive panel discussion at the NTPF Symposium using Slido technology.( Conor McCabe Photography)
Other tools such as social media walls that project hashtag usage in real time can also help your guests take part in the conversation throughout the event.
Speakers can also be a huge draw to delegates. At Morrows, we have connections with industry experts, motivational speakers, sport stars and celebrities and based on a thorough understanding of your event purpose and content, can help you decide who and how best to communicate your message.
But you don’ t need to spend a fortune, if speakers are internal to your organisation, we can still guide them with messaging and detail to ensure they communicate confidently.
Back to basics While technology can help generate engagement and add extra creativity to your event, it’ s important not to forego the basics. Getting your invites and database nailed, capturing dietary requirements, having an efficient running order, suitable catering as well as ensuring your speakers and other participants are well briefed, is essential to creating a memorable event.
Likewise, knowing what not to do – for example considering the merits of different formats and formality- can help boost attendance and the enjoyment of your guests.
Leaving a legacy One of the most important aspects of any event is deciding how best to extend its impact.
From capturing delegate feedback to promoting event results through public relations activity and social media, a good events company will help you suitably maximise content and engagement generated.
At Morrows, our integrated offering means that our events team works alongside our digital, PR, design, website and AV / production experts, to do just that – delivering events with maximum impact.
About the author
Jane Watson is Events Director at award-winning integrated communications company, Morrow Communications. With 18 years’ experience, Jane has supported several clients deliver events which have value and purpose.
Morrow Communications is ABPCO and Visit Belfast accredited and works with a range of organisations including Moy Park, Tourism NI, InterTradeIreland, Health Service Executive and Department of Agriculture, Food & the Marine in Ireland.