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Liz Lottering hosts an interactive panel discussion at the NTPF Symposium using Slido technology . ( Conor McCabe Photography )
Other tools such as social media walls that project hashtag usage in real time can also help your guests take part in the conversation throughout the event .
Speakers can also be a huge draw to delegates . At Morrows , we have connections with industry experts , motivational speakers , sport stars and celebrities and based on a thorough understanding of your event purpose and content , can help you decide who and how best to communicate your message .
But you don ’ t need to spend a fortune , if speakers are internal to your organisation , we can still guide them with messaging and detail to ensure they communicate confidently .
Back to basics While technology can help generate engagement and add extra creativity to your event , it ’ s important not to forego the basics . Getting your invites and database nailed , capturing dietary requirements , having an efficient running order , suitable catering as well as ensuring your speakers and other participants are well briefed , is essential to creating a memorable event .
Likewise , knowing what not to do – for example considering the merits of different formats and formality - can help boost attendance and the enjoyment of your guests .
Leaving a legacy One of the most important aspects of any event is deciding how best to extend its impact .
From capturing delegate feedback to promoting event results through public relations activity and social media , a good events company will help you suitably maximise content and engagement generated .
At Morrows , our integrated offering means that our events team works alongside our digital , PR , design , website and AV / production experts , to do just that – delivering events with maximum impact .
About the author
Jane Watson is Events Director at award-winning integrated communications company , Morrow Communications . With 18 years ’ experience , Jane has supported several clients deliver events which have value and purpose .
Morrow Communications is ABPCO and Visit Belfast accredited and works with a range of organisations including Moy Park , Tourism NI , InterTradeIreland , Health Service Executive and Department of Agriculture , Food & the Marine in Ireland .