Lavender Cupcakes : the growth of an artisan business
Tanya Crozier of Lavender Cupcakes , talks exclusively to Business First
fter years of receiving compliments about her baking skills from friends
Aand family , Tanya Crozier decided in 2008 to put her ability to the test by starting out in a new home baking business .
Originally specialising in the new American trend of ‘ Cake Pops ’ ( little cakes on sticks ) her business quickly expanded in the burgeoning cupcake and cake business eventually evolving into Lavender Cupcakes .
Since then through a lot of hard work and dedication the business has grown from strength to strength with the Lavender Cupcakes brand becoming synonymous with quality product and service and one of the foremost independent bakeries in the Greater Belfast area , Tanya has developed a wide customer base including private , cafes and corporate businesses .
As well as hand crafting delicious cupcakes and celebration cakes Tanya also offers baking and sugarcraft workshops and parties at Lavender Cupcakes bakery .
These are hugely popular with both adults and children and offer a real fun birthday party / hen party alternative . These workshops and parties can also be delivered away from the bakery and can be tailored to suit your needs .
Over the years Lavender Cupcakes have delivered workshops for numerous business as a unique team building event at the workplace .
Lavender Cupcakes have also been delighted to have been part of many Weddings over the years . Providing a wide range of exquisite cakes to unique cupcake and cakepop towers to put the icing on the cake of many a couple ’ s special day .
As the owner of a sole trading bakery business Tanya has learned that there is much more to it than just flour and eggs !
In addition to all the baking demands Tanya is responsible for all aspects of the business including developing the brand , marketing , website administration , customer service and financial control .
Lavender Cupcakes has developed a loyal base of repeat customers which is a great benchmark and indicator of Quality of Service for any business .
Word of mouth , Facebook and the www . lavendercupcakes . com website are the main streams of new enquiries and keeping on top of enquiries can be a full time job in itself .
Ultimately the success of the business is proof is in the pudding ”!!! based on the quality of the products that
So for all your cupcake and cake Lavender Cupcakes delivers . As they say “ the requirements whether for someone else or a wee cheeky treat give Lavender Cupcakes a try . You won ’ t be disappointed !
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