Business First December 2017 December BF Digital | Page 20

TOURISM IN NORTHERN IRELAND Visit Belfast breaks new ground after summer of tourism highs “The favourable Euro exchange rate, coupled with targeted and timely sales and marketing activity from Visit Belfast and partners has also been to the city’s advantage in attracting increased share of out of state visitors, with recent figures indicating significant growth from ROI and European direct access markets.” Gerry Lennon 18 www.businessfirstonline.co.uk