Business First December 2017 December BF Digital | Page 20

TOURISM IN NORTHERN IRELAND
Visit Belfast breaks new ground
after summer of tourism highs
“The favourable Euro exchange rate, coupled with targeted and timely sales and marketing activity from Visit
Belfast and partners has also been to the city’s advantage in attracting increased share of out of state visitors, with
recent figures indicating significant growth from ROI and European direct access markets.” Gerry Lennon
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