Business Credit Magazine February 2014 | Page 29

NACM proudly announces its 2010 keynote speakers, Chester Elton and Keith McFarland. Conference Information Guide Accommodations 42 Certificate Session Course 32 New! 33 Fee Schedule Overview 43 First-time Attendee Orientation 32 Keynote Speakers 29 Networking Events 39 Refund and Cancellation Policy 43 Schedule of Events 30-31 Scholarship Foundation Events Golf Outing 41 Silent Auction 41 Session Descriptions Monday Tuesday Wednesday 32-38 33 33 34 Sponsors 41 Chester is the co-author of several successful leadership books. The Carrot Principle has been a New York Times and Wall Street Journal best seller and The 24-Carrot Manager has been called a “must read for modern-day managers” by Larry King of CNN. In 2006, The Invisible Employee also made the New York Times best-seller list. Chester has spoken to delighted audiences from Seattle to Singapore and from Toronto to Istanbul. In 2005, he was the highest rated speaker at the national Society for Human Resource Management’s annual conference (Bill Cosby was the number two rated speaker). He serves as a recognition consultant to Fortune 100 firms such as DHL, KPMG, Walmart and Avis Budget Group. 40 Tours & Optional Activities NACM is excited to have Chester Elton as the General Session speaker at the 2010 Credit Congress. Chester Elton, a sought-after speaker and recognition consultant, is the senior vice president of the Carrot Culture Group with the O.C. Tanner Recognition Company. He has been called the “apostle of appreciation” by the Globe and Mail, Canada’s largest newspaper, and “creative and refreshing” by the New York Times. As a motivation expert, Chester has been featured in the Wall Street Journal, Washington Post, Fast Company magazine and the New York Times. He has been a guest on CNN, Bloomberg Television, ABC, Money Matters, MSNBC and on National Public Radio. NACM, with the kind support of Experian, announces Keith McFarland as this year’s Super Session speaker. Mr. McFarland presents “Bounce: How Everyday Companies Become Extraordinary Performers.” Based on his five-year study, Mr. McFarland explodes popular myths about what it takes to drive sustained growth and profitability. He pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate—from small startup to industry leader. Keith McFarland is one of the nation’s leading business consultants, having worked with corporations such as Microsoft, Motorola, Morgan Stanley, Vans and House of Blues. A regular columnist for BusinessWeek, Mr. McFarland formerly served as CEO of techno