“ Part of my role is to link , the front-ofhouse with the back-of-house operations and make sure retailers are aware of what their packaging is reflecting to their customers and market . I ’ m finding more and more that retailers are looking for environmentally friendly or more sustainable packaging to meet the growing concern of their customers and the market they serve . Along with helping connect packaging with people , my role is to also help educate and ensure that decisions on packaging materials or processes involving packaging are made with as much information as possible , and that often includes advising decision makers on the trade-offs such as any extra costs , changes to packing process , performance of the packaging materials and of course the environmental impact . I believe it is equally important to understand these trade-offs as much as it is about choosing the right packaging material . What I am finding more and more of is - if the packaging material is too hard to recycle , or the packaging is perceived to not be environmentally friendly , then the chances of it being put through the correct recycling system becomes less
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