By being user-centric , we can involve our sport users in the creation of the products of tomorrow to better fit better their expectations .”
As well as ensuring its own operations have this culture , Decathlon extends its reach to influence those around it . “ We have established numerous examples of good industry partnerships with suppliers all over the world ,” says Tinoco . “ Each of them is skilled in some of the specific key strategies and challenges of tomorrow such as automation , continuous improvement , big data management , innovation and digitalisation of the supply chain . Once per year we organise a forum during which each supplier can present to others .” Such a consideration dovetails with Decathlon ’ s extensive sustainability goals targeting risks across human rights , health and safety and the environment , which are backed by concrete targets . For instance , Decathlon is aiming for 100 % renewably-sourced electricity for all of its distribution and logistics activities by 2026 , and as of now , 82 % of its suppliers are
SEPTEMBER 2019