CLICK TO WATCH : ‘ DECATHLON VIÊT NAM – XIN CHÀO TP . HÔ CHÍ MINH ’ 149 directly supplied to customers and users after an online order .” This vertical structure is vital for the business as it expands its operations . “ Our fully integrated chain which stretches from retail to production allows us to better master our costs , the quality of our products and our supply chain ,” says Tinoco .
Decathlon is clear that the character of its expansion is always conscientious . “‘ People , Planet , Profit ’ are our watchwords ,'' says Tinoco . “ For Decathlon , profit is a consequence of having the
right people at the right place in a long term sustainable environment . We must preserve our planet and its people to protect our purpose . Profit will be a consequence of that , but that is not our first goal .” More than just words , the ‘ three Ps ’ guide and inform the company ’ s operations , for instance ensuring it goes above and beyond in its interactions with suppliers . “ For many years now , we have had our own requirements to assess the level of our suppliers ,” says Tinoco . “ These requirements are more demanding
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