Business Chief APAC+ANZ Magazine September 2019 | Page 146
THAO NGUYEN , HEAD OF PROCUREMENT & LOGISTICS FOR DECATHLON VIETNAM , AND NUNO TINOCO , HEAD OF FOOT- WEAR , EXPLAIN THE ETHICAL APPROACH TO SUPPLY CHAINS POWERING THE COMPANY ’ S SUSTAINABLE GROWTH IN SOUTH EAST ASIA
DECATHLON
THAO NGUYEN , HEAD OF PROCUREMENT & LOGISTICS FOR DECATHLON VIETNAM , AND NUNO TINOCO , HEAD OF FOOT- WEAR , EXPLAIN THE ETHICAL APPROACH TO SUPPLY CHAINS POWERING THE COMPANY ’ S SUSTAINABLE GROWTH IN SOUTH EAST ASIA
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S porting goods company Decathlon has in recent years found new avenues for expansion in South East Asia ( SEA ). Identifying its potential , the company ’ s first store in the region was opened in Thailand in 2015 . Since then , openings in SEA include a further nine stores in Thailand , six in Singapore , two in Vietnam , four in Malaysia , three in Indonesia , three in the Philippines and one in Cambodia . Nuno Tinoco is Head of Footwear for Decathlon Vietnam , and explains the company ’ s vision in this area . “ Decathlon has changed a lot , both externally and internally over the past 10 years . We ’ ve expanded to more countries in the past decade than in the previous 33 years . This challenged us to re-think our product offering and our organisation . The main idea is to go faster by giving our teams power to decide locally , in each country , in each city , where the consequences have the most impact . We ’ ve gone for smaller teams , passionate about sport , who can better connect with their users and design more relevant products .”