SUPPLY CHAIN savour the taste they are brought up with . That is why we have created an entirely new menu for India backed by extensive research and understanding of the local consumer preferences . Special emphasis was given on the extensive vegetarian menu and both our vegetarian and non-vegetarian menu has been well appreciated by the guests across India .
“ We are one of the fastest growing companies in the Indian QSR space and we welcome vendors operating in the industry to join us on the journey and leverage our growth .”
Supplier-led innovation Currently , Burger King India ’ s supply chain landscape contains fives distribution centres , 21 specialist multi-temperature trucks and around 20 vendors that are responsible for more than 140 skus . This amounts to a spend of 100 million Indian rupees a month , a figure set to double as more restaurants open this year . The network helps to supply a menu containing a range of chicken , mutton and vegetarian products , form its best-selling whopper burgers to tandoori grills .
A rigorous vendor selection process ensures the food lives up to its customers ’ high expectations . This involves close examination by Burger King ’ s global vendor approval programme as well as internal commercial and technical evaluations . Once approved , product samples are gathered and tested in labs at least twice a year .
Vista is the company ’ s most significant supplier partner , not only in India but also other parts of the world , providing the flagship whopper burger range and many of the menu ’ s value products .
Dey explains : “ We work very closely with suppliers to get the most out of each other – this is our philosophy . As a brand that has just started from scratch , the initial phase involved very close collaboration over menus , kitchen
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