ZALORA GROUP
Thinking local
“ We have a very local footprint ,” says Duri . “ That is one of the key competitive advantages that we have in the market .” And this is no mean task . Given that not all of the countries covered by ZALORA can be reached by global logistics companies – not to mention patchy infrastructure connections – delivering world class order fulfilment becomes challenging .
But this has been surmounted . “ We ’ ve managed to partner with local logistics providers on our own in order to reach every corner of the country and provided a nationwide location delivery option to all customers ,” Duri explains . “ We cover first and second tier cities with our own fleet and then we partner with the local delivery providers that are key in order to have the best level of service and integration for our customers .”
And ZALORA ’ s plan isn ’ t to simply use local suppliers to fulfil a need – the company is actively engaging with them in order to enhance their capabilities . Duri says : “ Across Southeast Asia , for example , on top
70 September 2016