SOCIAL MEDIA BEST PRACTICES FOR MARKETERS
marketing strategy empowered by social media can help attract new clientele . In LinkedIn ’ s survey , 65 percent of responders shared that they believe social media is a vital resource for getting new customers .
SMEs also agreed that it ’ s a great channel for marketing strategies such as advertising , branding , content delivery and customer service . Whether you work on a marketing team at a company or for a marketing firm , you are in a unique situation to fill the marketing and advertising gaps of your company with social media options .
Close your marketing gap by providing content relevant to your clients and the business ’ s goals and cultures . Content marketing continues
“ With SME prospects , leads , and customers active on social media too , not being a part of the conversation is detrimental to brand awareness and customer retention .” to be among the most effective valuebuilding business tools , adding exponential clout to your marketing efforts . Banner and popup ads are easily ignored by today ’ s consumers ; instead of visual advertisements , you can enrich your customer ’ s lives with an interesting article pertaining in some way to the goods or services the company provides .
Social media platforms are especially influential for businesses that are looking for financial service providers . Over three quarters of SMEs surveyed by LinkedIn shared they have used social media for finance-related purposes , including keeping up-to-date with financial trends , gathering preliminary financial information , seeking advice on a financial decision , recommending a financial project to others and revaluating a previous financial decision .
Target hyper-growth companies There are over 200 companies in Australia that can be classified as SMEs , with around 13 percent of those companies experiencing hyper-growth in the last year . In conducting this study , LinkedIn found that the revenue
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