If social media marketing isn ’ t a part of your business , it should be .
Laura Close
CONTRIBUTORS
EDITOR ’ S COMMENT
How to stay on top
If social media marketing isn ’ t a part of your business , it should be .
NICK SMITH
Nick Smith is the managing director for Pitney Bowes Software , Australia and New Zealand . Pitney Bowes is a global technology company with a portfolio of innovative solutions around Geographical Information Systems , Data Management & Data Quality and Customer Experience Management for large enterprises . Nick has 15 years of experience in IT software and consulting in Australia and Asia-Pacific and is an enthusiastic champion for helping major organisations deliver exceptional customer experience through innovation around people , process and technology .
The marketing game is ever-changing , but one thing is for sure – social media is currently playing a huge part in it . With the help of LinkedIn , we share some best business practices for marketing professionals who are using social media as a tool to both source new clients and to help promote their business .
In the September issue we also discuss other “ Best of ” for business , including customer relationship management solutions for your business and the benefits Australian companies are seeing from implementing sustainable initiatives .
Check out our Top 10 as well – we discuss the year ’ s highest earners ( so far ), with short profiles on each person . Lastly , we feature the country ’ s wealthiest celebrities , and see how they are driving the economy at home and abroad .
Enjoy the issue !
Laura Close
Editor laura . cross @ wdmgroup . com
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