Lidia Fonseca
TOP 10
“ Scientists bring the art of the possible … my job is to bring the art of the possible in digital ”
Lidia Fonseca
Chief Digital & Technology Officer , Pfizer
Hong Kong
Dubbed a healthcare transformer , Mexicanborn Berkeley graduate Fonseca has been instrumental in rolling out the Covid-19 vaccine to market in less than a year by drawing on digital technologies and AI . A leader in digital innovation in healthcare for over a decade , serving as CIO at Quest Diagnostics and Labcorp before being poached by Pfizer as its first-ever CDO , Fonseca is responsible for the enterprise-wide digital strategy . She ’ s spearheaded several transformational initiatives to support Pfizer ’ s purpose of delivering Breakthroughs that Change Patients ’ Lives , has led the effort to create Pfizer ’ s Advanced Analytics Platform and Pfizer Digital Companion , and is driving initiatives to re-imagine clinical trials through robotics / automation . Listed in ALPDA ’ s 2020 list of the 50 Most Powerful Latinas and awarded the 2017 Forbes CIO Innovation Award , Fonseca was a founding member of Synaptic Health Alliance , a group of healthcare companies , which uses blockchain to improve provider data quality . businesschief . asia 97