LEADERSHIP
“ I think health and safety , sustainability and flexibility will continue to be on the agenda and asked for both by our corporate clients and by travellers ”
INGE HUIJBRECHTS GLOBAL SENIOR VP SUSTAINABILITY , SECURITY AND CORPORATE COMMUNICATIONS AT RADISSON HOTEL GROUP
safety protocols are adopted ,” explains Shah , pointing out that dmg events has its own ‘ All Secure ’ protocols , which includes mask on events , safely distanced and managed stand spaces , regular cleaning and disinfection protocols as well as density management .
Communication too will be key in fuelling business travel confidence with the ‘ new normal ’ seeing a “ greater focus on quality of buyer connectivity whilst adhering to what are now normal safe management measures ”, adds Shah . “ We are seeing a need and want from the industries we serve to be provided with interesting relevant insights at regular intervals in the run-up to attending one of our events . Organisers will be judged on content leadership and delivery , the quality of relevant connections and safe efficient event delivery .”
New demands for a new normal To lure business travellers from their safe digital-only event spaces , it won ’ t just be a question of Covid-19 safety protocols , however . With cost-cutting and sustainability high on the business agenda , companies may need bigger and better justifications for both travel miles and event costs and may choose only those where they get more bang for their buck .
While Shah believes that execs will still want what they have always wanted from events , which is connectivity , exclusive insights and relationship-building environments , they will “ be very focused on the seamless experience factor combined with ROI centricity ”.
Hattendorf concurs , explaining how future business events “ will be less about the
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