Business Chief APAC+ANZ Magazine October 2021 | Page 41

LEADERSHIP

HKCEC

Harbour Studio - Introduction and Live Demo
for progressively larger capacity limits for physical events and this month welcomes 600 international exhibitors to the ITB Asia show . And Thailand Convention and Exhibition Bureau ( TCEB ) estimates that small groups of business travellers ( 20-40 senior execs ) will be able to re-enter the country following the roll-out of vaccinations by Q4 2021 .
That said , most companies in all regions expect international exhibitions to reopen in the first half of 2022 . According to Hattendorf , we are at a stage where “ exhibitors in Asia-Pacific are now much more optimistic about their budgets , and the number of events they are planning to participate in has recovered to prepandemic levels ”.
In fact , UFI ’ s Global Barometer forecasts a return to 50 % of exhibition industry revenues in APAC for 2021 ( compared to 2019 ), slightly

86 %

Percentage of both visitors and exhibitors at digital trade shows that declare that the face-to-face format is superior compared to a digital-only event , according to Global Recovery Insights research from UFI in collaboration with Explori .

64 %

Percentage of visitors who believe that travelling to an exhibition where they can do multiple things under one roof and avoid separate flights to other locations helps to reduce their carbon footprint , according to a newly released UFI report on sustainability in the exhibition industry .
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