2010s
This decade marked the 100th Shangri-La opening ( Xiamen , China ), and saw Shangri-La enter Europe ( Paris , London ) and expand Asia-wide entering Sri Lanka . Reiterating its brand values ( nature , sustainability ), Shangri-La launched the ‘ It ’ s in Our Nature ’ global campaign ; unveiled an initiative in support of local / fair sourcing ; listed on the Hang Seng Corporate Sustainability Index and the Dow Jones Sustainability Indices ; and introduced its ‘ No Shark Fin ’ policy . Launches included : fourth hotel brand ( Hotel JEN ), dedicated interactive kids ’ play space ( buds by Shangri-La ), and first standalone dining venue ( Shang Social , Singapore airport ).
2020s
The Group upped the ante on tech this decade , becoming the first international hotel group to deploy robot butlers ( JEN hotels , Singapore ), and the first hotel group to offer e-services under WeChat including online pay and offline deposit for guests , a partnership with Tencent . Recent happenings include Shangri-La Istanbul debuting the world ’ s first Baklava butler , opening of Shangri-La Saudi Arabia , launch of the Group ’ s family-centric brand Fam . ily , and celebrating Shangri-La ’ s 50th anniversary in 2021 with the launch of a new brand logo featuring a designed inspired by Asian calligraphic elements .
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