Business Chief APAC+ANZ Magazine October 2020 | Page 99

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03 Expedia

Innovation Lab

[ SINGAPORE ]

Founded in 2017 , Expedia established one of its many innovation labs in Singapore to drive consumer research development in the APAC region . The Lab harnesses scientific methods , including eye tracking and electromyography ( EMG ) technology , to understand Asian consumers ’ online and app behaviour . This analysis helps Expedia to make informed decisions when it comes to future innovations and technology developments globally . businesschief . asia