business when the need for your product or services arises . Studies have also shown that social media has a 100 % higher lead-to-close rate than outbound marketing ,” notes Blue Fountain Media .
Finally , establishing a social media presence creates a voice for organisations and humanises the brand . “ Customers appreciate knowing that when they post comments on your pages , they will receive a personalised response rather than an automated message . Being able to acknowledge each comment shows that you are attentive of your visitors ’ needs and aim to provide the best experience .”
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