WHY DEVELOP A SOCIAL MEDIA STRATEGY ?
SOCIAL MEDIA STRATEGY
Business Chief takes a look at how organisations can develop an effective social media strategy , and the benefits of having one
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According to Deloitte , every minute over 4mn people in the world ‘ like ’ a post on Facebook , more than 1.5mn on Instagram and 350,000 on Twitter . Combine these figures with the continuously advancing capabilities of smart technology and connectivity , along with the development of 5G , social media channels are increasingly becoming a point of contact for customers and brands . “ To meet these expectations , companies must adapt to the requirements of clients and adjust their social communication to current trends . If they fail to do so , consumers will simply enter into a dialogue with another brand ,” says Deloitte .
WHY DEVELOP A SOCIAL MEDIA STRATEGY ?
There are many reasons why organisations should develop a social media strategy . The channels are not just for posting ; they are also a useful platform to drive advertising , marketing , communication and sales .
OCTOBER 2020