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“ Of the many speakers that talk about digital transformation , the one type I am very disappointed with is the one that tells the audience to disrupt , disrupt , disrupt and be like Uber , Amazon , AirBnB - without providing an embraceable framework on how to go about it . And so they lose their audience very fast , who for the most part have brick and mortar businesses but are being told to ‘ crowdsource their parking lots ’. I don ’ t follow along with advising everyone to become Uber . For me , digital business strategy is about the extension of a company ’ s physical reality and capabilities using digital technology .”
As for the future , Matias is not resting on his laurels , having developed a framework to help chart the possibilities for where the company could go next for this new
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